Privacy Policy

Lost Brothers Trading Company
Privacy & Cookie Policy

At Lost Brothers Trading Company (“The Lost Bros”), we want you to know how we collect, use, share, and protect information about you. By interacting with The Lost Bros through our websites, social media accounts, mobile applications, products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.thelostbros.us/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. These include:

Name

Mailing address

E-mail address

Phone (or mobile) number

Date of birth or age

Driver’s license number

Credit/debit card number

If selected, PayPal, Apple Pay, Google Pay, and/or Amazon Pay account information

Purchase/return/exchange information

Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)

How you use our sites and mobile applications, search terms, pages you visit on our mobile applications and application performance, as discussed further below

Geo-location

Social media information (e.g., ID, profile picture, gender, age range, friends’ IDs)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

Information from Other Sources

We collect data that is publicly available. For example, information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.

We also obtain information provided by third parties. For instance, we may obtain demographic and other information from companies that can enhance our existing customer information to improve the accuracy and add to the information we have about our customers (e.g., adding address information).

This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.

Additional information may be collected when connecting with The Lost Bros on social media, interacting with The Lost Bros in person, and when registering for and attending events.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the Site. Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device Information is also used to create targeted and relevant advertising and retargeting campaigns (for example, by generating display ad campaigns that are optimized for your specific device).

Examples of how we use the information we collect include:

Product & Service Fulfillment

Fulfill and manage purchases, orders, payments, and returns/exchanges

Respond to requests for information about our products and services on our websites or mobile applications, or to otherwise serve you

Connect with you regarding customer service via email, phone, or on social media or internet chat platforms

Provide services such as a shopping list

Manage subscription services, including order management, billing, improving reorder experiences, communicate with you about your subscription, and offer other products and services that may be of interest to you

Fulfill benefits associated with use of our services

Administer sweepstakes and contests

Conduct a transaction where we collect information required by law (for example, age-restricted purchases)

Allow you to, using the Site and mobile applications: sign up for coupons, search for products and check availability, check prices, provide product ratings and reviews, track your orders, update information, etc.

Our Purposes (including but not limited to marketing)

Deliver coupons, mobile coupons, newsletters, e-mails, mobile messages, and social media notifications

Provide interactive features of the Site or mobile applications, such as product reviews, send marketing communications and other information regarding products, services and promotions

Administer promotions, surveys, and focus groups

Operations

Improve the effectiveness of the Site, mobile experience, products, services, and marketing efforts

Conduct research and analysis, including focus groups and surveys

Perform other business activities as needed, or as described elsewhere in this policy

Prevention of Fraud & Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business (e.g., product recalls)

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify (and a variety of Shopify Apps) to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Affiliately for affiliate marketing. This service allows our partners to receive commission when you buy a product using a cookie-tracked link. When you click a link to The Lost Bros from one of our partners' websites, a cookie is created in your browser which will remain for 15 days. Any Lost Bros purchases made within 15 days will be attributed to that affiliate. You can read more about Affiliately's privacy policy here: https://www.affiliatly.com/legal-privacy

Support Services

In addition to the examples above, we may also share the information we collect with companies that provide support services to us (such as printers, e-mail providers, mobile marketing services, analytics providers, web hosting providers, event registration platforms, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions.

Sharing With Other Companies (for marketing)

We may share your personal information with other companies, or organizations which are not part of The Lost Bros. These companies and organizations may use the information we share to provide special offers and opportunities to you.

Legal Requirements

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Sharing Non-Identifiable or Aggregate Information with Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

Elsewhere at Your Discretion

At your direction or request, or when you otherwise consent, we may share your information.

SOCIAL MEDIA

The Lost Bros engages with guests on multiple social media platforms (e.g., Facebook, Instagram, Twitter, Pinterest, and YouTube). If you contact us on one of our social media platforms, request customer service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Widgets

Our sites and mobile applications include social media features, such as the Facebook Like button, YouTube Subscribe Google Plus, Pinterest, Instagram, and Twitter widgets. These features may collect information about you such as your IP address and which page you’re visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Social Media Ads

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in a particular movie or character. See the policies of each social media platform for additional information about these types of ads.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

COOKIES & OPTING OUT

The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features (i.e. you will be able to browse the Site but will not be able to make a purchase).

Internet Based Advertising

To opt-out of our interest-based advertising for The Lost Bros goods and services or those of another party, online and in third-party mobile applications, visit Digital Advertising Alliance’s Choices page at http://optout.aboutads.info and perform a global opt-out.

You can opt out of targeted advertising by:

FACEBOOK & INSTAGRAM - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Other Web Site Analytics Services

Analytics services such as Google Analytics provide services that analyze information regarding visits to our websites. They use cookies, web beacons, and other tracking mechanisms to collect this information.

To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.

EMAIL COMMUNICATIONS

The Lost Bros utilizes Mail Chimp and Zaius to send special offers, promotions, product announcements, and other email communications. We share your Personal Information with Mail Chimp and Zaius to send these communications. Mail Chimp’s privacy policy can be accessed here: https://mailchimp.com/legal/privacy/. Zaius' privacy policy can be accessed here: https://www.zaius.com/privacy-policy/.

If you do not wish to receive promotional e-mails from us, you have the ability to unsubscribe from promotional e-mails via the unsubscribe link included in each promotional e-mail. You may continue to receive program-specific marketing emails through a program such as, but not limited to, The Kingdom Classic and other events. You can unsubscribe from program-specific emails via the unsubscribe link located at the bottom of those program-specific emails.

This opt-out does not apply to operational emails.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

EUROPEAN UNION RESIDENTS: YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

HOW TO ACCESS & UPDATE YOUR PERSONAL INFORMATION

In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:

If you have created an account at checkout, you can log in to review and update your account information, including contact, billing, and shipping information.

Email [email protected] with your current contact information and the personal information you would like to access. We will provide you the personal information requested if reasonably available, or will describe the types of personal information we typically collect.

HOW YOUR DATA IS PROTECTED

Security Methods

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

Children’s Personal Information

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian email [email protected].

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Advertising Privacy Statement

This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on the Site. AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, AdThrive, Google and our other advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third party partners. You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com. You can also opt out of the network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism at: http://optout.networkadvertising.org. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at [email protected] and contact AdThrive at [email protected]. If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)

For California Residents

California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at [email protected]. To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

The Lost Bros
13506 Summerport Village Parkway
Suite 1016
Windermere, FL 34786
United States

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